We are looking for a Paid Media Lead to join our team! Are you an expert in paid media, passionate about performance marketing, and ready to drive growth? If so, we want to hear from you! 🙌
About Olistic:
Olistic is a nutraceutical company focused on hair health and general wellbeing. Founded in 2020, we launched our first product in Spain in 2021 and have since become a leader in the haircare nutraceutical space. With our international expansion into Germany in 2023, Olistic is on an exciting growth journey! 🌍🚀
The Position:
We’re looking for a Paid Media Lead to develop and implement global paid social advertising strategies that align with our business objectives and marketing goals. You will oversee and optimize multi-channel campaigns, ensuring continuous growth and success across platforms.
Key Responsibilities:
- Develop and implement global paid social advertising strategies aligned with business objectives and marketing goals
- Oversee and optimize multi-channel campaigns, including creative development, audience targeting, and bid strategies across platforms
- Analyze campaign performance, providing actionable insights and presenting reports focused on growth opportunities and key KPIs like ROAS, CTR, and CAC
- Implement advanced segmentation strategies using first-party data, behavioral insights, and demographic profiling to ensure relevance and engagement, integrating a full-funnel approach to guide users through awareness, consideration, and conversion stages effectively
- Plan and allocate budgets efficiently across channels to achieve campaign objectives
- Work closely with the creative team to define the most effective content per platform and audience, ensuring alignment with segmentation strategies
- Lead A/B and multivariate testing to refine ad creative, copy, targeting, funnel experience, and bidding strategies to continuously improve paid media efficiency
- Define creative needs for each platform and ensure content aligns with segmentation strategies, coordinating with designers, copywriters, and production teams
- Design and implement customer acquisition strategies for new product launches and market expansions in 2025
- Collaborate with regional teams to align campaigns with local market needs while maintaining global consistency
- Support and lead the development of new acquisition channels, exploring emerging platforms and testing innovative strategies to expand reach and improve customer acquisition
- Work closely with key stakeholders, including brand, influencer, PR, and Ecommerce teams, to ensure alignment of the acquisition strategy and cohesive growth initiatives
Requirements:
- 3+ years of experience in Paid Media, with a strong focus on paid social platforms and performance/growth
- Advanced knowledge of platforms such as Meta Ads Manager, TikTok Ads, Pinterest Ads
- Proven success in achieving KPIs for paid media campaigns and delivering measurable business outcomes
- Proven ability to manage large-scale, multi-region campaigns and allocate budgets effectively to maximize ROI
- Strong analytical skills using tools like Google Analytics, extracting actionable insights for continuous improvement
- Deep understanding of attribution modeling and conversion rate optimization
- Agile in adopting new platforms, trends, and techniques, with a proactive approach to testing emerging opportunities
- Strong communication skills to present strategies and performance insights clearly to stakeholders and cross-functional teams
- Creative sensitivity to understand what type of content works best on each platform
- Experience with Google and Amazon is a plus
Why Join Olistic?
- 🌿 Purpose-Driven Mission: Be part of a company shaping the future of nutraceuticals and wellness.
- 🚀 Innovative Growth: Lead the expansion of a cutting-edge brand in an exciting and dynamic market.
- 🤝 Collaborative Culture: Enjoy a flexible work environment that values creativity, initiative, and teamwork.
- 💼 Rewards & Opportunities: Competitive salary, performance-based incentives, and opportunities for professional growth.
If you're ready to take on a challenge and make a tangible impact, we’d love to hear from you! 🌟
Join Olistic and redefine wellness, one step at a time. ✨
